Thursday, September 30, 2010

Coors Light

Coors Light
Serving Type: 12 oz. tall can, poured into a mug
Coors Light, like it’s non-light sibling, pours with a very large head with very high active carbonation. The head dissipates quickly and leaves the pale straw body to occupy the glass.
Crisp thin malts are about the only character to the beer. No hops to be detected. Overall it’s light on flavor, high on carbonation. The watered-down light beer, coupled with high carbonation, and the inclination to drink it when the mountains are “activated” make for a beer-flavored seltzer. Not flavorful, not offensive, not much.
While I didn’t have much to say about Coors original, I feel there’s less to say about Light. To me, Coors Light is all about marketing and gimmick. “Official beer sponsor of the NFL.” “Cold Activated Can.” “Vented Wide Mouth.” The can is even a different shape. All to differentiate, but to what end?
Final Verdict: D*, maybe D+ on a good day. It is, after all, refreshing and you can drink about a million of them.
*This rating is based on my thoughts and opinions of this beer as compared to those similar to it.

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