Serving Type: 12 oz. bottle, poured into a plastic cup
Blue Moon is an entry by Coors Brewing into the "craft beer" market. It's got nothing to do with craft beer except for the fact that the idea behind it is to try to win customers over who might otherwise go for a craft beer. Either way, it is a welcomed departure from the other macro adjunct lagers produced by Coors and its counterparts.
The beer pours a hazy, almost milky, orange with yeast flakes that float freely in the unfiltered body. The off-white head is fairly small with a creamy consistency. The retention is moderate and leaves small rings of lace. The nose is mildly spicy with a huge orange component. A slightly medicinal sweetness tops the thinnish wheat malt.
The body of the beer is very light with a high carbonation that approaches lagery crispness. Malt flavor is mild with a moderate sweetness. The beer's graininess turns a bit sour on the mid-palate, but is tamped down by the impact of mighty orange flavoring. On the finish the beer is dry with a slight astringency.
Final Verdict: C